Business Breakfasts Return to Concordia College January 26, Featuring Steve Landsberg, Chief Creative Officer of Grok
By Jim Bunn, Vice President of Institutional Advancement, Concordia College
Jan. 13, 2016: Business Breakfasts at Concordia College will return on January 26, featuring Steve Landsberg, founding partner and chief creative officer of Grok.
Landsberg will give a presentation titled "The Business of Creativity: One Man's Advertising Career as a Creativepreneur."
"Grok" is a term coined by Robert Heinlein in Stranger in a Strange Land that means "to communicate with deep empathy." Grok is a full-service advertising agency with 25 employees and over $75 million in billings. Landsberg founded the agency in 2008 with advertising veterans Julie Bauer and Tod Seisser.
Named one of America's fastest-growing companies three years in a row by Inc. magazine, Grok develops innovative brand strategies, delivering big ideas through everything from traditional and digital media to social and ambient environments.
Landsberg previously served as chief creative officer of DDB, New York, chief creative officer of Ogilvy, Toronto, senior creative director worldwide and executive vice president North America of McCann Erickson, New York, and global executive creative director of Saatchi & Saatchi, New York. His blue-chip-brand experience includes American Express, Coca-Cola, Deloitte Consulting, General Motors, Hershey, IBM, i-Health Brands, Jaguar, Kraft, P&G, Sephora, Starwood Hotels & Resorts, Timex, UPS, VMware, and Zicam.
Landsberg has won hundreds of major awards for creativity and effectiveness, including Cannes, One Show, Communication Arts, NY Art Directors Club, Effie, Canada's Marketing Award, and the UK's D&AD. He has taught advertising at the Miami Ad School, Concordia College, and the School of Visual Arts, from which he graduated and received the Rhodes Family Award for Outstanding Achievement in Media Arts.
Landsberg and his wife, Sheila, live in Tuckahoe.
Breakfast begins at 7:00 am in Concordia's Krenz Auditorium, followed by the presentation at 7:30 am. To reserve a seat for this free program, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..
The Business Breakfast Series was launched in 2007 and brings leaders in business, government, politics, media, and medicine to speak at Concordia College on current trends and topical issues in their area of expertise. Business Breakfasts are made possible by the generous support of the Friends of Concordia.
Pictured here: Concordia College.
Photo by A. Warner
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