Kim Linn of Toney Toni Shares Personal Journey and sells 'Kim Studs' to Benefit Breast Cancer Print


By Kim Linn, Owner of Toney Toni & the Gang

Oct. 24, 2018:  It was two years ago that my husband and I sat in the physician’s office and heard the words that were unimaginable to us: I had breast cancer. In those first few weeks and months, the focus of my life shifted to the ways in which I could heal myself, through both medical treatment and holistic means, like yoga and meditation. What I didn’t realize at the time was that one of my biggest sources of healing would come through something that was already a part of my daily routine, my store Toney Toni and the Gang, which has two locations. It was at each of my stores that I met and continue to meet an entire network of women who also have been impacted by this disease. Together, we have built friendships and become a community, offering each other resources, information, support, strength, hope, and, most important, love.

Since my diagnosis, I have wanted to wear something that would reflect my newfound identity as a breast cancer survivor. I was looking for something that was stylish and sophisticated, something that I would want to wear every day as a reminder of my journey. I was not alone in my desire for a piece of jewelry that would convey this message; the women around me who were both my customers and community longed for something similar.

After researching in the marketplace, I was not able to find what I was looking for, and so I turned to one of my favorite longtime jewelry vendors, Ela Rae, and asked if we could enter into a collaboration. We designed the “Kim studs” and am thrilled to don this jewelry myself and offer it to the market. However, even more important, I realized that I would now have a vehicle through which to give back to the cancer community.

Thus, I am proud to announce that we will be carrying the Kim studs in our Toney Toni & the Gang locations in Bronxville and Katonah and we will be donating all proceeds to the American Cancer Society “Making Strides Against Breast Cancer” organization. This brings me triple the amount of joy in that I now have a beautiful piece of jewelry to wear that reflects this personal journey, I am sharing this piece as a badge of honor with my community of customers, and I am also giving back to all the breast cancer survivors by donating to breast cancer research. 

Photo courtesy Kim Linn, Owner of Toney Toni & the Gang 

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