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Bronxville Life & Style: Great Local Mother's Day Gifts PDF Print Email

By Karen Talbot

May 8, 2019:  Mother's Day is around the corner.  Below is information about great local places where you can get a Mother's Day gift that will make mom smile!

Toney Toni and The Gang
Special Trunk Show 
With Great Gifts for Mother's Day

Many Ways To Celebrate Mom
This Mother's Day May 12th
What better way to say "Thanks for being you" than with a POSH Gift Card. They do not expire and can be redeemed for any service or retail product. Get yours here
POSH Mother's Day Packages
A Day To Relax:  Give Mom a day to rejuvenate and relax with a variety of services including facials, massages, body treatments, and more. Included in these special packages are treatments featuring our delicious new retail line, Farmhouse Fresh. All of their products come straight from U.S. farms, where the ingredients are harvested, washed, and extracted within hours to ensure vitamins are at their peak.

Hydrafacial Treatment:  For our Mom's looking to brighten up their skin this Spring, look no further than our ultra popular Hydrafacial treatment. This patented technology infuses the skin with antioxidants as it extracts and hydrates. 
Silky Smooth Skin:  Pair any Eminence facial with Dermaplaning to get silky smooth skin that soaks up serum and masks. 
SunFX Spray Tan Series:  For the most natural looking glow on the go, a SunFX Spray Tan Series will ensure Mom can pop in anytime for a quick pick me up. Series of 5 or 10 are available.
Stop by POSH today for everything you'll need to make Mom smile this Mother's Day. 
Hours are Tuesday through Thursday 9-6, Friday 9-8, Saturday 8-6, and Sunday 9-2. For more details on products and services visit
We want to take a moment to wish all mothers a most special
Happy Mother's Day!

Give your Special Mom the Gift of Fitness with
3 Personal Training Sessions for Only

Limit 1
New Member Only

14 Studio Arcade
(914) 337-9356
Luxurious and Thoughtful Gifts
For Mother's Day

Click Here To Shop 20% Off With Code Mom19
Offer expires Thursday, May 9th


Note:  This content is sponsored by the participating companies

Top photo:

The Next Chapter for Womrath Bookshop PDF Print Email


“Womrath Bookshops and Libraries, Inc.

Announce The Opening

of their



73 Pondfield Road


Under the management of

Mrs. Harold Van Buskirk


Mrs. Weston B. Hillard

Womrath Bookshop & Libraries, Inc.

Shops in White Plains and Larchmont – 37 Shops in Greater New York

By Susan Miele     

Apr. 3, 2019:  So read the ad in the Bronxville Review-Press on January 6, 1938, at which time Willis Parkview Hairdressers, at 141 Parkway Road, advertised the “smartest permanent of the year” at a special rate of $5; Bellis Pharmacy, at 116 Pondfield Road, promoted itself as “the store of personality”; and Kensington Plaza Garages—with locations at 3 Kensington Road, 47 Palmer Road, and 7 Pondfield Road—offered “for modern convenience, let us install an automatic windshield wiper and defroster” for your vehicle. Local theaters showed photoplays, and articles recounted who hosted whom for a luncheon at the Hotel Gramatan.

Womrath has changed hands (and locations) only a few times in the past 81 years, with Gene and Wanda Sgarlata at the helm since 1984 and their predecessor, Dan Gross, in charge for 36 years. Now it’s time to pass the Womrath torch to fresh bibliophilic blood, as the Sgarlatas are seeking a buyer to lead the next era in Bronxville bookselling. In retirement, they plan to spend time with the grandchild who will soon be born in London.

Even at its inception, Womrath offered more than just book sales; it also promoted “used books, novelties, bridge prizes, and gifts.” The Womrath chain offered books not only for sale but also for rent at a daily rate calculated by pagination. Book rentals stopped only about 20 years ago, Gene estimates, particularly owing to the proliferation of lengthier books, whose heftier page counts made completion of a book take longer than a per-diem price would justify.

Eight decades after the opening of Womrath, retailing books still requires finesse, but the Sgarlatas’ nimbleness has kept Womrath current, including adoption of the sale of downloadable books for e-readers.

It was on December 1, 1984, that the Sgarlatas took ownership, during peak holiday-shopping season. They were dismayed to find how bare the shelves were and set to work ordering. Dan Gross was dubious about their extravagance.

“We had a great Christmas,” Wanda remembered.

“And we learned a lot about what our customers wanted,” Gene added.

Previously, they worked at a bookstore at the Cross County Shopping Center, where Gene was manager. There, customers typically made their purchases and left, not stopping for chit-chat with the staff or establishing a relationship. Not so in Bronxville.

Bronxville proved to be, then as now, the perfect place for a bookstore, Gene remarked. “People here are smart, well-educated, well-read.” Wanda added, “and very polite, good customers. The kids, too. Everyone. We’ve loved our time here.”

Customers and staff enjoy a symbiotic relationship, both benefiting from the other’s input about books. Those who frequent the shop have probably heard Gene and Wanda discussing books at length with their customers. Strangers exchange opinions and recommendations, even making purchases based on a conversation that was merely overheard. People linger and connect.

About 20 years ago, the Sgarlatas took over the vacant space next to the original store to create what is now the children’s room. This department is particularly strong, they report, as local parents invest in their children’s enrichment and education. “Parents often don’t buy just one thing but four or five things.”

“Kids are reading more these days,” Wanda observed, referring particularly to “middle readers.” “There’s a lot more available to them--so many choices of subject, style, genre. They’re interested in a lot more now, including nonfiction and newer literature. We love when they go into that kids’ room. You can hear the chatter. And in the summer or the spring, when the door is open, we hear, ‘Let’s go to the bookstore,’ and we’re so happy.”

Especially on weekends, the kids’ room is hopping, she added. “We need to straighten up the area at least twice a day.”

“I love picking out books for kids and finding the right book,” Wanda said.

“Our job is to get the right book into the person’s hand,” Gene added.

The Sgarlatas agree that Womrath fulfills the needs of the village and plays an important role in the community. In addition to general sales, Womrath now sells to local schools in Bronxville and Mount Vernon, offering an institutional discount. This is a relatively recent development in recognition of the importance of supporting a local bookstore.

According to Ray Geselbracht, Bronxville Village historian, there were as many as three bookshops in Bronxville in 1942 and five in 1965.

“Where we live in Armonk, there are no toy stores, there are no bookstores. It’s all restaurants and banks. I need to drive 15 minutes to White Plains to buy anything,” Wanda lamented. Gene scoffed at that time estimate. “By the time you park, it’s more like half an hour,” he added.

The Sgarlatas characterize their business as successful, noting that they’ve never been in the red. “We can return what we don’t sell,” Gene explained. “We’ve had publishers say, ‘You must know what you’re doing because your returns aren’t ridiculous.’” Indeed, the Sgarlatas make selections based on their knowledge of their customers’ interests and will order books at a customer’s request.

Plans are already under way for Womrath’s annual “Where’s Waldo?” event in July, when a cardboard image of the Where’s Waldo book character is hidden in some twenty participating stores for children to find on a scavenger hunt. The month-long event culminates in an in-store party, with games, refreshments, and plenty of prizes. Beyond the fun time for children, participating stores stand to benefit from increased foot traffic.

“More events and social media are needed,” Wanda advised. Both she and Gene acknowledged that those are hats better worn by someone other than themselves. “And you need to have a love of books and reading,” Gene added. “It’s an avocation.”

Almost every week, someone calls Womrath Bookshop to ask, “Where are you located?” People who aren’t familiar with Bronxville make the shop a destination to get the book they want.

Photo by A. Warner

Hot Phiitness, Coals, and Beer Noggin Featured on NY Live: See Video PDF Print Email


By Staff

Feb. 20, 2019:  On February 12, New York Live, the daily lifestyle show of 4 New York, came to Bronxville and visited hot phiitness, Coals, and Beer Noggin. The show’s co-host, Sara Gore, interviewed  Frannie Boyd Rochat, the owner of hot phiitness, and took a class. Rochat said that “she is thankful to the community for being so supportive and willing to try this brand-new exercise.”

Sarah Gore (L) with Frannie Boyd Rochat; photo provided by hot phiitness.

The show’s host then went to Coals, which she described as one of her favorite places because it has “super-thin-crust pizza,” and “even though you are eating pizza, it feels like it’s not heavy.” 

Coals in Bronxville.

She ended her time in Bronxville at Beer Noggin, where she did a tasting of different beers and brought two different kinds home with her. 

Beer Noggin in Bronxville.

Click here to see the video segment.

Photos by A. Warner with the exception of one noted.



Towers Hairstyling, a Bronxville Mainstay, to Close PDF Print Email


By Susan Miele

Jan. 30, 2019:  When Tommy Musarra took over Towers Hairstyling in the 1980s, downtown Bronxville was a different scene. In those pre-Internet days, residents more typically ran their errands in town and did their spending locally. The shop’s immediate neighbors—Continental 109 and LaGravinese Jewelers—had also been long established by then, but most of the other businesses have turned over many times since.

Fortunately for barbers, haircutting can’t be done online, and business has remained relatively steady over the decades, including since Tommy’s son Jimmy took over after completing beauty and barber school. But the end of an era has come and the shop is scheduled to close on February 1.

The elder Musarra, Tommy, cut hair as long as he could. He left the business a couple years ago and is now living in a nursing home. His son Jimmy has been running the business but is now ready to retire to his home in Putnam Valley. 

Fond memories of his time in Bronxville will follow Jimmy into retirement. “A bunch of us used to get together after work for food and B.S.,” he reminisced about his Pondfield Road neighbors. He also remembers when the movie Stepmom was filming in Bronxville. “I waved to Julia Roberts, and she kissed me on the cheek! I told her I would never wash that spot again.” He parked his car near the school during filming and reports spotting it when he saw the movie.


The shop occupies a storefront in Bronxville Towers, the building’s board of directors serving as landlord and currently headed by Randy Ellison. Jimmy Musarra raves about his landlord, the entire board, and even the building’s superintendents. “They have been very good to me. Very good to me. All of them. I never had a single problem with any of them.” His gratitude for their ongoing kindness, combined with the bittersweet end of this era, chokes Jimmy up.

“We’re sorry to see Jimmy go,” Randy Ellison said. “It was a pleasure knowing James and Tommy.” The board hosted a farewell party at the barber shop on Saturday, January 26, to wish him well.

Pictured at top: Jimmy Musarra.

Photos by N. Bower



Life & Style Bronxville: Valentine's Day Dinner & Gift Ideas PDF Print Email


By Karen Talbot

Feb. 5, 2019: Valentine's Day is around the corner.  Give a special gift from I Train With Juan, Bronxville Wellness Sanctuary or POSH or make reservations for a romantic dinner at Underhill's Crossing or Gigante.  Read below for more details!



Happy Valentine's Day from all of us at I Train With Juan

Celebrate with this Great Offer!

15% off Gift Certificates! 

Get Deal Here!


76 Main Street

Tuckahoe, N.Y.





Valentine's Day Spa Gifts Of Self Love This Valentine's Day

Valentine's Day is nearly here.  Give Sanctuary Love with a Gift Certificate.

Purchase instant on-line gift certificates here. 

Choose from custom templates to print or email.  Or stop in to purchase & we'll gladly package it for you. 

Top 3 Favorite Packages & Series:

Be Well Package: 45 Minute Wellness Massage & 45 Minute Wellness Facial 

Meditation Classes: 5 Class Series 

Restore & Renew: 75 Minute Massage with Reflexology & 45 Minute Wellness Facial 

Not sure? Gift a dollar amount & let your loved one decide. Or why not stop by The Sanctuary yourself and have your Gift Certificate packaged up for you!

Bronxville Wellness Sanctuary

14 Studio Arcade in Bronxville


Purchase gift certificate



Love is in the Air

Celebrate at Underhills Crossing Restaurant

Love is in the air and Underhills Crossing Restaurant promises a wonderful Valentine's Day celebration for you and that very special someone! 

Underhills Crossing's  culinary staff has created a Valentine's Day menu to delight the senses; infusing an array of seasonal flavors with celebratory menu choices. 

MAKE RESERVATIONS:  914 337 1200.  

Lunch 11:30am-3pm 

Extended dinner service from 3-11pm.  

Valentine's Day Menu:  Along with our regular dinner menu, a prix-fixe, three-course Chef's Tasting Menu, will be offered.  Pair with champagne, a selection of fine wine, or our specialty cocktails, for that toast to someone special!  

Music:  Our piano player will fill the air with romantic songs from 7-11pm.  Each lady will receive a complimentary rose.

Underhills Crossing Restaurant

74.5 Pondfield Road, Bronxville





Roses are red, violets are blue, enjoy a spa day at POSH, we'd love to treat YOU! 

POSH was fortunate to have a very successful first Holiday season. Many thanks to all who have supported us as the new spa in town in our first year of business.  

It's February and love is in the air! What better way to say I LOVE YOU than with the gift of relaxation? Why spend hours at the mall when you can get your Valentine what they really want... a POSH Gift Card! They don't expire and can be used for any of our products or services. 

Call 914-361-1277 to purchase a gift card or make an appointment

Valentine's Day Specials

Enjoy during the month of February

Sweet Strawberry Facial  $150

Indulge in a customized Eminence facial with Diamond Microdermabrasion to smooth, cool marble stones to firm and tighten, and Strawberry Rhubarb Mask to hydrate and plump the skin. 

Head over Heels Facial $205/$285

Enjoy a 30 or 60 minute Reflexology session during your choice of facial. This ancient technique targets specific reflex points on the foot to induce a healing response in corresponding areas of the body. The ultimate in head-to-toe rejuvenation! 

Mimosa Sugar Scrub  $80

Reveal your smoothest, softest skin with this refreshing full-body exfoliation.  Experience rain-like streams of water while relaxing on our Hydrotherapy bed.

Red Rose Massage $130/$175

Take time to relax and smell the roses. Enjoy a 60 or 90 minute aromatherapy massage with a sweet red rose infused oil. Melt away tension with customized light to medium pressure, and the gentle application of warm towels. 

Spring break is just around the corner too! Get beach ready with a Spray Tan at POSH. In just 10 minutes you can get a customized golden glow that lasts for 5-7 days. As always, if you are heading into the sun, we recommend that you apply SPF 30 or above. 

Posh Beauty Boutique

118 Pondfield Road

Bronxville, NY





A Romantic Dinner at Gigante

Treat yourself and your special Valentine to a Valentine's Day dinner at Gigante, the exciting new restaurant located on the grounds of Lake Isle Country Club in Eastchester.  

Gigante is modern with a New York coolness and vibe and is incredibly attractive in every way.  

It is a unique dining experience with its art deco interior and its outstanding food, under the guidance of the Executive Chef, Samuel Kim, who creates Italian influenced American farm-to-table cuisine.

In addition to its well thought out menu there will be a couple of Valentine's Day Specials: 

-House-made Spaghetti with perigord black truffles

-Surf and Turf consisting of Filet Mignon and lobster with potato puree, spinach and a black truffle jus. 

This romantic day calls for dessert and Gigante knows how to make each one a worthwhile delight.  You can choose from

Warm Chocolate Cake with poached pear and pistachio ice cream, Hazelnut Panna Cotta with strawberries or a light fluffy cheese cake with pomegranate seeds. The ladies will receive complimentary homemade raspberry macaroons that evening.

It is best to call for a reservation for Valentine's Day.  The restaurant will be open from 5pm to 10pm.

Gigante Restaurant & Bar

660 White Plains Road




Photos:  Top photo by; other photos provided by participating companies

Note:  This content is sponsored by the participating companies



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