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Houlihan Lawrence Launches Lifestyle Website PDF Print Email


By Dean Bender, Thompson & Bender, for Houlihan Lawrence

May 1, 2019:  Houlihan Lawrence today announced the new NorthOf.NYC, a website and curated guide to living in the communities it serves across Westchester, Connecticut, and the Hudson Valley.  

“Some people are surprised that a real estate company would create a website that isn’t all about selling houses, but our agents have relationships with clients that exist well before they consider purchasing a home,” said Anne Marie Gianutsos, chief marketing officer of Houlihan Lawrence. “North of NYC helps clients discover the lifestyles possible in our area and delivers a new platform for our agents to share their local knowledge outside of real estate transactions.”

The website features an interactive map experience that lets users explore hundreds of curated shops, restaurants, attractions, and more. The website also covers a range of topics from real estate how-tos and market insights to local events and a new content feature, “Journeys,” which assembles map locations as themed itineraries—from a beach day to a brewery tour.

“We know what makes our communities tick,” said Russ Pruner, an associate real estate broker in the firm’s Riverside office, who created a Greenwich “journey” for the website. “Northof.NYC provides invaluable local advice to people considering a move and even to our neighbors living here.”

“Northof.NYC is a great new place for agents to share local insights and build their brand,” said Mary Kmetz, an agent in the Rye office on the Joan O’Meara team. “We love to provide our clients with a roundup of local events, and now we have greater distribution for our content with the launch of this website.”

For potential buyers who are just discovering the area north of the city, the website can be browsed by local lifestyles that then connect back to actual cities and towns: Villager, Locavore, Trailblazer, Waterfronter, Locavore, and Cosmopolitan. The website was designed and built by King & Partners.

The website is just one element of the brokerage’s North of NYC lifestyle brand, which includes lifestyle gear, Spotify playlists, and seasonal travel guide North of NYC Journeys. The site’s first iteration launched three years ago, when the firm set out to dispel tired suburban stereotypes and spotlight the individuality of each community.

“Clients love to get the local scoop from our agents,” remarked Gianutsos. “This is just our latest way to empower agents to make new connections and grow their business with Houlihan Lawrence.”

Photo courtesy Thompson & Bender

Editor's note: As a public service, MyhometownBronxville publishes articles from local institutions, officeholders, and individuals. MyhometownBronxville does not fact-check statements therein, and any opinions expressed therein do not necessarily reflect the thinking of its staff.


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Bronxville Overview

Bronxville Overview

Bronxville is a quaint village (one square mile) located just 16 miles north of midtown Manhattan (roughly 30 minutes on the train) and has a population of approximately 6,500. It is known as a premier community with an excellent public school (K-12) and easy access to Manhattan. Bronxville offers many amenities including an attractive business district, a hospital (Lawrence Hospital), public paddle and tennis courts, fine dining at local restaurants, two private country clubs and a community library.

While the earliest settlers of Bronxville date back to the first half of the 18th century, the history of the modern suburb of Bronxville began in 1890 when William Van Duzer Lawrence purchased a farm and commissioned the architect, William A. Bates, to design a planned community of houses for well-known artists and professionals that became a thriving art colony. This community, now called Lawrence Park, is listed on the National register of Historic Places and many of the homes still have artists’ studios. A neighborhood association within Lawrence Park called “The Hilltop Association” keeps this heritage alive with art shows and other events for neighbors.

Bronxville offers many charming neighborhoods as well as a variety of living options for residents including single family homes, town houses, cooperatives and condominiums. One of the chief benefits of living in “the village” is that your children can attend the Bronxville School.

The Bronxville postal zone (10708, known as “Bronxville PO”) includes the village of Bronxville as well as the Chester Heights section of Eastchester, parts of Tuckahoe and the Lawrence Park West, Cedar Knolls, Armour Villa and Longvale sections of Yonkers. Many of these areas have their own distinct character. For instance, the Armour Villa section has many historic homes and even has its own newsletter called “The Villa Voice” which reports on neighborhood news.

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